Today was my birthday and we had taken the opportunity to have a weekend away, staying just outside of Emsworth on the border of Hampshire and West Sussex. The one time I have been to Emsworth was December 2024, then for a Black-throated Diver on the Mill Pond. Nothing like that around today, but we were off on a walk and to be honest I had no idea where we were going.
From the hotel we walked down Beach Road toward the water front, this being on the edge of Chichester Harbour. The skies were blue, but with a very strong south easterly wind it felt cold. There was a threat of rain later in the day so we were hopeful we could have a good walk before it arrived. The tide though was low, with it just being low tide an hour ago.
We walked through the centre of Emsworth and eventually found the path around the Slipper Pond that took us through the marina and out on tt the sea wall that leads towards Thorney Island. I was here just before Christmas, then it was also sunny, but cold and still, today the reeds were blowing. Back in December I had great views of Bearded Tit, today I heard a few pings from the reeds but didn't see anything.
We walked on the lower path out of the wind. It was very quiet. At the Great Deeps there were plenty of Coot on the water, Teal, Wigeon and Black-tailed Godwits. Looking up the channel there were two Greenshank roosting on the shore.
We decided to walk across Thorney Island to pick up the Coastal path as it made its way around the sea wall. Walking the footpath towards the coastal path a Green Woodpecker was flushed from the field alongside the path. We headed east with the tide rising. The sun was still with us, if a little watery now and cloud building up to the west.
A stream or rife as it is known in this area ran on the other side of the path and there was a feel of the same area at the North Wall at Pagham. In the fields behind the Rife there were pools of water in the field and there were Curlews feeding and taking the opportunity to bathe in the freshwater.
As well as the Curlew there was also a pair of Oystercatchers in the field, but they soon departed.
It was the case of checking the map and the weather, by turning north and heading towards the old A27 we had the option of a bus should the weather turn against us. But while all was well we kept going passing the village of Southbourne and walking towards Nutbourne. There was a footpath that turns north at a small bay. We paused here as there was a selection of duck and few waders on the water and mud. A pair of Wigeon close in.
There was a few Redshank and a single Black-tailed Godwit, but of greater interest was a pair of Pintail preening on one of the banks.
I had to find out what happened to National so spent sometime when I got home researching them.
National was a petroleum brand used in the United Kingdom
from 1919 to the 1990s. In 1957, the National Benzole Co. became wholly owned
by Shell-Mex & BP (through British Petroleum) but continued its
separate trading identity. In the early 1960s, National Benzole was re-branded
as National and continued trading as a UK retailer of petroleum
products until the early 1990s, when the brand was phased out by parent
company, BP.
To sustain the success, an imaginative advertising campaign
was developed, and in 1928, Mr Mercury – startlingly naked – leapt for the
first time from the pages of the national newspapers.
Mr. Mercury, in National Benzole's black and chrome gold
corporate colours, became one of the most powerful marketing images of this
age. Almost every service station in the 1930s had a National Benzole pump, for
single-brand sites were unknown in those days. Eventually, Mr. Mercury's head
was used as the brand's logo. At the outbreak of the Second World War, all
petrol brands gave way to pool petrol.
Mr. Mercury returned in 1953, now more modestly attired in the advertisements, though he retained his winged helmet, and National Benzole quickly re-established itself as a market leader.
In 1959 Mr. Mercury's black and chrome gave way to a sparkling new yellow, blue and white sign which is what I was looking at today and remembering from the past.


























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